Customers, want more? There are plenty in the sea!

Do you want more customers? There can be very few businesses who do not.

I share how Guinness used one simple trick to increase its sales by up to ELEVEN-fold. They did this by selling Guinness to the one marketplace that they had failed to penetrate. People who did not like to drink Guinness.

If you are not sure of where your next customer is coming from then maybe it is time to do something new, something disruptive. If you do what you have always done, you will get what you have always got.

Have a watch and I look forward to hearing from you.

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