The Coach Company

Coach for thought leaders. Built by thought leaders who have done the work.

One tier. Thought leader coaches who have built what you're building. Weekly 1:1 sessions and a peer cohort across three signature tracks: Extraordinary Mindset, Improv, and Leverage. Mastermind and member meetups live inside the Network — not here.

Coach is included with Extraordinary Plus ($250/mo). Pro ($500/mo) and the $30k one-time Box include it too.

What you actually get

A weekly leader hour with someone who has already built the thing you're building.

  • 60-min 1:1 every week — same coach
  • Voice + text access between sessions
  • Bi-weekly peer cohort of thought leaders
  • Quarterly review + track switch
Plus
Included · $250/mo
Weekly
1:1 cadence
3
Tracks: Mindset · Improv · Leverage
0
Certified life coaches · thought leaders only

Three tracks

Coach built for thought leaders.

Extraordinary Mindset

The inner game of leading at the edge. Identity, energy, and the decisions only you can make. For founders and executives whose authority IS the company.

Improv

Presence, range, and adaptive intelligence — borrowed from improv masters. Sharpen the stage, the boardroom, and the unscripted moment.

Leverage

The outer game — how a thought leader compounds reach with AI, thought leaders, and systems without flattening the humans inside the work.

The offer

One simple ladder. Coach is in every paid tier.

Free · Basic

Free

Profile in the directory, browse Leaders and Stories, get nominated. Coach is not included on Free — but the door is open.

  • Member profile
  • Browse the room
  • Nominations
  • Open events

Plus

$250 / mo

Weekly 1:1 coach matched to your track, the peer cohort, the Speakers Bureau, the Podcast Bureau, and event invitations. The full Extraordinary membership.

  • Weekly 60-min 1:1 session
  • Bi-weekly peer cohort
  • Mindset · Improv · Leverage tracks
  • Speakers + Podcast bureaus
  • Event invitations

Pro · The Platform

$500 / mo

Everything in Plus, plus your thought-leader platform run for you monthly — website, CRM, email marketing, social posting, AI SEO, bureau profiles, Stories interview.

  • Everything in Plus
  • Website + CRM + email
  • Social posting + AI SEO
  • Speaker + podcast profiles
  • Interview on Extraordinary Stories

Thought Leadership in a Box

$30,000 · one-time

A book, a year of social, 10 podcasts, and absolute clarity on your message — plus a 1-year membership.

  • A book — ghostwritten and shipped
  • A year of social media content
  • 10 podcast episodes developed
  • Absolute clarity on your message — keynote + talking points
  • 1-year membership included

How it works

From discovery call to weekly cadence in one week.

Step 01

Discovery call

30 minutes. Tell us the track, the season, and the layer of work you're in. We match you to a coach within 48 hours.

Step 02

Week one kickoff

60-minute kickoff with your coach: the contract, the cadence, the success metric for the quarter.

Step 03

Weekly cadence

60-min 1:1 every week + voice and text between sessions + the bi-weekly peer cohort. Quarterly review built in.

The Thought Leadership Thread

Coach is one company in the family. Thought leadership is the throughline.

Every site in the Extraordinary network compounds the same asset: your authority. Pick the company that fits the move you need next, or bundle them for the full flywheel.

The upsell · Extraordinary Plus membership

$250 / mo. Speaking · Podcast · Coaching · Events.

Coming in through Coach? One simple membership: the Speakers Bureau pitches you, the Podcast Bureau books you, weekly coaching keeps you sharp, and you're invited to every Extraordinary event.

  • Speakers Bureau placement
  • Podcast Bureau placement
  • Weekly group coaching
  • Event invitations + dinners

Want the website, CRM, email, social, AI SEO, and bureau profiles run for you? → Pro is $500/mo.

Plus

$250 / mo.

Simple monthly membership. Free tier always available — upgrade to Plus when you want the bureaus and the coaching.

Get Plus →

Questions

Before you fill out the form.

How do I get Coach?
Coach is included with Plus ($250/mo) and every tier above it — Pro ($500/mo) and Thought Leadership in a Box ($30k/yr). There's no separate Coach-only price.
Do I have to choose Mindset, Improv, or Leverage?
Yes — but you can switch tracks at any quarterly review. Most clients start in Mindset and add Leverage in their second quarter.
What about mastermind and meetups?
Plus members get the peer cohort, event invitations, and the bureaus. The mastermind and member meetups happen inside the Network calendar — included in Plus.
Who are the coaches?
Thought leaders from inside the Extraordinary network — founders, authors, executives who have built what you're building. Not certified life coaches. Thought leaders.
The FunnelBuilt on Cialdini's 7 principles of influenceExpand

Coach is the highest-trust offer in the stack. The seven Cialdini moments are how we earn the relationship — and how we make sure the work actually changes your trajectory.

  1. 01 · Authority

    Coaches who've sat in your seat.

    Every Extraordinary Coach is a former founder, executive, or category-defining thought leader — not a generalist with a certification. They've solved the problem you're bringing to the call.

  2. 02 · Liking

    We match you to a coach, not a calendar.

    Discovery is matchmaking. We pair you with a coach whose worldview, humor, and pace fit yours — because chemistry compounds across 12 months.

  3. 03 · Social Proof

    Clients you'd recognize are in the program.

    Best-selling authors, public-company execs, and venture-backed founders are in active engagements. References available on request — and they always pick up.

    "I stopped being the bottleneck. The systems and the team finally compound my reach." — Author + CEO

  4. 04 · Consistency

    Quarterly cadence. Annual compounding.

    Coach is structured around quarterly intentions and weekly rituals — so each session builds on the last and the work shows up in your calendar, not just your notebook.

  5. 05 · Reciprocity

    Free 60-minute strategy call.

    Discovery isn't a sales call — it's a real working session. You'll leave with a concrete next move whether or not you sign on for ongoing coach.

  6. 06 · Scarcity

    Six clients per coach. Period.

    Senior coaches cap at six concurrent clients so every engagement gets a thinking partner who actually has bandwidth. Q3: 4 open seats across the team.

  7. 07 · Contrast

    Plus at $250/mo vs. a $50k/yr executive coach.

    Most executive coaches charge $40–60k/yr for a monthly call. Plus delivers weekly cadence, a thought-leader coach, and the whole Network for a flat monthly.

Coach intake · Pipeline: coach

Book a discovery call — Coach is included with Plus.

Discovery call only. Tell us the move you're trying to make and where you're stuck.

We reply within 1 business day. No public email — this form is the door.

The family · One membership unlocks the rest

Coach alone is sharp. The family is the unfair advantage.

Every Extraordinary company is a benefit of the others. Bundle them and you get the full thought-leader stack — website, stages, shows, book, coach, and the room of peers — for one annual fee. That bundle is the Network membership.

The math

$250 / mo — and free with any Agency package.

  • AI matching + event invitations
  • Speakers + podcast bureau
  • Interview on Extraordinary Stories
  • Weekly group coaching
  • Monthly mastermind

Membership · Three tiers + the Box

Start Free. Step up to Plus. Run it all on Pro. Or buy the whole Box.

Free

$0

Profile in the directory. Browse Leaders and Stories. Get nominated. The door into the room.

Join free →

Plus

$250/mo

Speaking. Podcast. Coaching. Events. The Speakers Bureau pitches you, the Podcast Bureau books you, weekly group coaching keeps you sharp, and you're invited to every Extraordinary event.

Get Plus →

Pro · The Platform

$500/mo

Everything in Plus, plus your thought-leader platform run for you: website, CRM, email marketing, social posting, AI SEO, your speaker profile on the bureau, your podcast guest profile, and a guest interview on Extraordinary Stories.

Run my platform →

Thought Leadership in a Box

$30,000 · one time

A book, a year of social media content, 10 podcast episodes, and absolute clarity on your message — keynote and talking points. 1-year membership included.

Apply for the Box →

Events are priced per event — Plus members get free or discounted seats on most.